Brand: Chand · Company: Chand Foods Ltd
Slogan: Mera Chand
Extended line: Har Daanay Mein Ghar Ka Pyaar.
Colour palette
Chand Emerald
#082D22
Midnight
#080F0B
Harvest Gold
#E9C977
Rice Ivory
#F5F1E5
Spice Burgundy
#6B2525
Wheat Amber
#B88A3B
Typography & logo
Georgia Regular for expressive headlines; Arial Regular and Bold for body text, prices and functional labels. Keep the current crescent-and-CHAND wordmark together, with clear space equal to the height of the C. Do not stretch, rotate, outline or add shadows. Keep Mera Chand legible beneath the name.
Packaging system
Rice: emerald and gold. Spices: burgundy and gold. Flour: ivory and wheat amber. Pulses: emerald with a clear variety label. Use restrained Punjab-inspired geometric borders, prominent product names and net weights, clear cooking guidance and an easy-to-read rear panel. The 1, 5, 10 and 20 kg rice formats share one hierarchy; final materials and closures depend on the approved packaging specification.
Voice & imagery
Warm, confident, Pakistani. Write simply about meals, aroma and family. Use authentic Punjab field, mill, family meal and retailer photographs wherever available. Label concept renders; obtain permission for customer photographs and reviews. Never invent ratings, awards, accreditations or retail listings.
Digital & retail
Social layouts: 1080 × 1080 feed and 1080 × 1920 story. Keep one product as the focus, the wordmark at the top and the call to action at the bottom. Shelf strips: Chand name, product name, net weight and current price. Use large, high-contrast text and keep decorative patterns away from required information.
Brand facts
Rice manufacturing since 1970 · Badhomallhi Road, Qila Kalar Wala, Punjab, Pakistan · 0331 4900032.
Production handoff
This guide defines the current digital identity. Obtain final vector logo artwork and printer-approved dielines before commercial packaging production. Confirm CMYK/Pantone matches with a physical proof. Keep food labelling, barcodes and approved claims legible.
Company & contact
Chand Foods Ltd
Lahore office: 46/1, Block L, M.M. Alam Road, Gulberg II, Lahore, Punjab, Pakistan.
0331 4900032
Registered domains: chandfoods.com & chandfoods.pk.
The 1970 heritage refers to family rice manufacturing roots.